Clothing giant JC Penney decided to capitalize on the “huge” market of fat women in the US by publishing ads telling people it’s ok to be fat. Forget the health and social consequences, lugging around 200 extra pounds is cool, and you can do it too!
"We want to see different body types out there. That starts with me, & that starts with you…" @Gabifresh #HereIAmhttps://t.co/hrUHVP9lI5
— JCPenney (@jcpenney) June 20, 2016
From Milo Yiannopoulos at Breitbart:
The clothing retailer JC Penney, in an irresponsible swipe at America’s swelling market of obese shoppers, has produced an alarming video urging fat women (or “prospective Ghostbusters,” as I like to call them) to love themselves as they are, instead of looking after their health, eating right and exercising.
You can see the commercial logic, of course. America’s obese population is growing— both numerically and horizontally— and JC Penney sells clothes. Someone has made the brilliant decision to market this once-respected brand to women who wear fumigation tents as prom dresses, and who think of Cool Ranch Doritos as a food group.
In fact, realizing how easy it is to sell to fat women I might announce a line of tea biscuits called “Milo’s Virtuous Snacks” with inspirational quotes on the boxes, such as, “You’re amazing even though you ate the whole pizza,” and, “Don’t worry that your left arm is numb, that’s just your FIERCE shining through.”
They’re $19.95 for a box of 10, but you can’t put a price on a woman’s self esteem or wellbeing. Well, JC Penney has I suppose, but my point is I too can profit from your inevitable painful death via type 2 diabetes, alone in your married sister’s attic. Of course I’m a fair bit cleverer than JC Penney: fattening up these cows will just create inventory for my other business— safari parks.